After assuming the position of Producer at KRLX-FM in Northfield, MN, I went straight to work building it’s web presence, then non-existent. By 2003 it was painfully clear that the station needed to incorporate digital content into its repertoire in order to remain relevant in a student sea of early adopters. Burgeoning digital music libraries and portable media were already beginning to threaten the very paradigm that college radio was founded upon and it was no time to be standing still.

It became clear to me that two essential components would work as an extension of both new media’s and radio’s inherent qualities:

  1. Accessibility
  2. Locality

The web could provide unprecedented access to media beyond simulcasts (audio streaming, in this case) including accompanying photographs, summaries, and packaged audio (later, podcasts). In addition, the strength of radio as a local resource, that is a unique and timely community-centric viewpoint, could give it a distinct advantage over static digital media and information services from other locales.

It occurred to me, from my own perspectives on media and from research into other methods that had been employed with community and public broadcasting, that two distinct interfaces could co-exist. The radio and telephone delivery and feedback mechanism worked but was in some ways outmoded, clumsy and sometimes overly personal. If content was to stream on the web there had to be a feedback mechanism that is entirely web-based, instant and comfortably removed yet able to communicate the essentials. Thus,

  • Site-wide commenting at the program, episode and track level
  • Instant, web-based feedback mechanism
  • Easy access to playlists and logs
  • Familiar blog-based program presentation
  • RSS / Podcast delivery of programs
  • Portal style presentation of program offerings (including iTunes)
  • Searchable, dynamic achives

My role in the site was from conception through design, with a team of talented programmers working to build functionality through several different open source CMS platforms including NucleusCMS and WordPress. These screen captures reflect the state of the website in its first inception in the winter of 2004. The current KRLX website can be found at

Homepage Link.
Playlists Link.
Production Link.
iTunes Portal Link.