D.C.-based digital media strategist and producer.

Public Broadcasting Service

Washington, D.C.

Associate Director, Online Experience 12/09 – Current

  • Innovated content distribution platform for public media content, bringing together PBS, APT, and 200+ public television stations to surface and monetize public television content for 11MM PBS.org users
  • Coordinated online component of cross-platform news and public affairs strategy, including product, content, technology, and syndication partnership development with NPR, Sunlight, and online publishers
  • Managed team to develop metrics-driven content strategy for multiplatform content
  • Oversaw core components of user and social experience, content analysis and strategy, and channel verticals

Online Producer 5/07 – 12/09

  • Managed relationships and content for PBS NewsHour, Ken Burns, The White House, and many more
  • Identified and delivered successful content syndication partnerships to aggressively reach new audiences
  • Developed RFP and launch content strategy for public television’s flagship video destination, PBS Video
  • Executed against content life cycle to build viewership to 1.8MM player views per month
  • Directed critical online events, including arts, hard news, and social participatory viewing

Education

M.A., (candidate 5/10) Interactive Communication, American University, Washington, D.C.

  • 3.8 GPA earned while carrying full course load and working demanding full time position
  • Study of online narratives, creative strategy, production, communications law and theory
  • Guest lecturer on SEO, user experience, and content delivery

B.A., Art History and Media Studies, Carleton College, Northfield, MN 2006

  • Art history and media studies major from a top ten liberal arts college
  • Awarded Field Prize for innovation in the liberal arts, graduated with honors

ITP School Integrative Media Program, New York University, Nice, France 2005

Additional Experience

Production Assistant, Wealthbridge Partners, Washington, D.C. 7/06 – 3/07

  • Produced interactive educational programming and experiences for distance learning

General Manager, KRLX-FM 88.1, Northfield, MN 3/04 – 5/06

  • Implemented multiplatform digital strategy to achieve new community-centric mission
  • Managed 175+ volunteers, multiplatform programming strategy, and co-curricular development

Production Assistant, University of Kansas, Lawrence, KS 6/04 – 9/04

  • Researched and produced short-form documentary films for the KU Natural History Museum

Assistant, Tyr Energy, Inc., Overland Park, KS 5/03 – 9/03

  • Developed corporate website and assisted with office operations and communications

Organizations & Community

  • Member, Online News Association (ONA), Washington, D.C. 10/09 – Current
  • Strategist, OneWebDay 2008 “E-Democracy Time Capsule”, Washington, D.C. 6/08 – 9/08
  • Executive Producer, Locally Grown, Northfield, MN 11/05 – 6/06

Skills & Interests

  • Multiplatform content and social media strategy
  • Partnership and syndication opportunity identification and development
  • Writing, editorial management, content development, and web content production
  • Project and product management
  • Information architecture, metadata strategy, taxonomies, and ontology
  • Cooking, electronic music, and canoeing