JIM LEHRER: People often ask me if there are guidelines in our practice of what I like to call MacNeil/Lehrer journalism. Well, yes, there are. And here they are:* Do nothing I cannot defend.
* Cover, write and present every story with the care I would want if the story were about me.
Over this past weekend I worked with ImpreMedia, a Spanish-language media network, to stream a live translation of PBS’ The NewsHour with Jim Lehrer’s coverage of the Sonia Sotomayor Supreme Court confirmation hearings. This included pulling together branding assets and a content package strategy with the folks at ImpreMedia who were excited [...]
- No public Twitter messages.